Coffee Shop Logo

I drew a logo for an event for one of the barista servicing specialty coffees in a town. I have decided to receive this opportunity since I was convinced by his back telling stories as he uses coffee beans of where he visited and actually met farmers in Costa Rica or Ecuador. The interaction between producers and consumers is conceptual because it allows locals to reach veiled information about interesting local consumptions and by becoming aware of the various current situations and initiatives that exist such as food waste management in our own living area, also aware of the importance of local production and consumption for sustainable development. Through this back telling stories, he had asked me to draw coffee cherries covered with various beautiful colors such as bright orange, salmon pink, yellowish green, or madder red. This colorings led me to be so inspired that coffee has less visually appealing than other complex drinks, however, it should be remembered that the color of coffee the dark brown actually are created by variety of colors like a rainbow. Colors are there not only makes the drink look more beautiful, but it also plays an important role in strengthening the connection between the consumer and the drink.