
✦ 𝗔𝗯𝗼𝘂𝘁 𝗠𝗲 ✦ With over a decade of experience in visual storytelling, my work lives at the intersection of complex social narratives and resonant design. I specialize in "Translating the Profound", taking deep, often abstract concepts from humanitarian, cultural, and corporate sectors and grounding them in visuals that breathe and connect. Throughout my 10+ year journey, I have had the privilege of collaborating with diverse organizations on long-term missions: ✦ Social Impact & Advocacy: Translating global poverty and minority rights into accessible visuals for OXFAM Hong Kong and CUHK. ✦ Mindfulness & Wellness: Developing "calm-focused" identities and meditative animations for brands like happeriod and Lemoi Aroma. ✦ Arts & Culture: Visualizing contemporary movement and heritage through digital art for Musicus Society and City Contemporary Dance Company (CCDC). ✦ Corporate & Legal: Delivering precision-driven editorial design and branding for high-stakes environments, including the global law firm Mayer Brown. My approach is rooted in "Mindful Content Strategy." I believe that in a noisy digital world, design should not just inform but provide a "breathing space" for the audience. My goal is to foster genuine emotional resonance while maintaining the highest professional standards. I am a versatile creative lead comfortable with both high-level art direction and the technical precision of editorial layout. I am passionate about using visual language to bridge the gap between profound wisdom and everyday public engagement. ✦ 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝘁𝘆 𝗔𝗿𝗲𝗮𝘀 ✦ Brand Identity • Editorial Illustration • Social Media Strategy • Visual Narratives • Mindful Design • Adobe Creative Suite • Digital Painting

✦ 𝗔𝗯𝗼𝘂𝘁 𝗠𝗲 ✦ With over a decade of experience in visual storytelling, my work lives at the intersection of complex social narratives and resonant design. I specialize in "Translating the Profound", taking deep, often abstract concepts from humanitarian, cultural, and corporate sectors and grounding them in visuals that breathe and connect. Throughout my 10+ year journey, I have had the privilege of collaborating with diverse organizations on long-term missions: ✦ Social Impact & Advocacy: Translating global poverty and minority rights into accessible visuals for OXFAM Hong Kong and CUHK. ✦ Mindfulness & Wellness: Developing "calm-focused" identities and meditative animations for brands like happeriod and Lemoi Aroma. ✦ Arts & Culture: Visualizing contemporary movement and heritage through digital art for Musicus Society and City Contemporary Dance Company (CCDC). ✦ Corporate & Legal: Delivering precision-driven editorial design and branding for high-stakes environments, including the global law firm Mayer Brown. My approach is rooted in "Mindful Content Strategy." I believe that in a noisy digital world, design should not just inform but provide a "breathing space" for the audience. My goal is to foster genuine emotional resonance while maintaining the highest professional standards. I am a versatile creative lead comfortable with both high-level art direction and the technical precision of editorial layout. I am passionate about using visual language to bridge the gap between profound wisdom and everyday public engagement. ✦ 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝘁𝘆 𝗔𝗿𝗲𝗮𝘀 ✦ Brand Identity • Editorial Illustration • Social Media Strategy • Visual Narratives • Mindful Design • Adobe Creative Suite • Digital Painting